Meniga

Insight Factory

Read time ~2min

~2min read

See how Meniga can help your digital bank

+ Support customers’
financial well-being

+ Boost customer
engagement

+ Drive digital sales
and revenue

Personalisation is the key to increasing engagement & digital sales

Most banks are providing some form of personalisation, but seeing as 3 out of 4 banking customers only use their app for basic functions, its evident that efforts and investments into digital channels are being flushed down the drain.

This is a significant problem for Banks that want to engage customers through digital channels and grow digital sales. So how can banks provide the exact message, in the right place at the perfect time for that hyper-personalised, ultra-engaging action?

Increase CRM effectiveness with highly targeted campaigns

The platform creates, manages, and delivers hyperpersonalised insights to customers in real-time through push or pull notifications.

It allows you to go beyond generic notifications and provide the right financial advice to the right customer, at the right time, and in the right context.

Helping banks reach business outcomes

Increase Customer Loyalty & Retention
The best way to increase engagement is to build trust through hyper-personalised insights and advice

Drive Revenue growth of Digital Sales
Build on that engagement and promote products to the right customers at the right time – thereby increasing digital sales.

Maximise potential across Digital Channels
Maximise ROI by delivering insights across all channels and creating a holistic digital banking experience.

Amazon & Netflix have respectively derived 35% and 60% of their sales from hyperpersonalised recommendations - Deloitte

72% of banking customers rate personalisation as “highly important” -

Build data-driven campaigns with insights that are personalised and delivered in real time

See how in just 4 simple steps banks can, for example, upsell credit cards to people renovating their homes

This plug & play engagement platform is built to fit seamlessly into your Digital Banking infrastructure

Timely
Capable of generating and delivering insights in realtime as soon as a relevant event or transaction trigger occurs

Flexible
Quick to deploy and able to work with any PFM & CRM system - benefitting most from the Meniga product ecosystem

Effortless
The no-code Admin UI is easily managed by business users for micro-targeted campaigns, ensuring speed to value

Measurable
Test and learn from each insight to find out what works best for your customers to iteratively enhance value

Beyond Basic Insights designed to drive customer engagement