In this era of digital banking, establishing meaningful engagement through digital channels is essential for banks to compensate for the absence of face-to-face interactions. However, many banks struggle to fully leverage the transactional data they collect, missing opportunities to connect meaningfully with their customers and anticipate their needs. As competition intensifies, customers gravitate towards the banks that deliver the most seamless and personalised experiences, which is why agile and innovative neobanks consistently capture a larger market share.
To answer this need, Meniga developed the ultimate solution to establish meaningful digital engagement, boost product uptake, and help position banks as trusted financial advisors.
Our Insights product transforms raw data into actionable customer insights, harnessing hyper-personalisation and AI technologies to deliver real-time, personalised messages tailored to each customer. Furthermore, this product allows banks to predict key life moments with their customers, such as buying a home or starting a family. This proactive approach helps banks strengthen customer relationships and deliver greater value across their offering.
We are overjoyed to announce that our innovative product has now received the prestigious Best Customer Insights Solution at the Global BankTech awards by The Digital Banker. The judging panel commended the platform for enhancing institutional trust, transforming digital banking, and unlocking new revenue streams.
Raj Soni,, CEO at Meniga, comments: “We are thrilled to receive the Best Customer Insights Solution award. This recognition highlights the impact of our state-of-the-art and AI-powered Insights product, which we've successfully deployed with many leading banks and financial institutions. At Meniga, we believe transaction data is an underutilised asset. By enriching this data with valuable insights, we enable banks to predict key personal moments in their customers' lives. The bank of the future is proactive, addressing needs before they arise, and our solution empowers banks to realise this vision by unlocking the full potential of their data.”
Anna Skibicka, Product Manager at Meniga, adds: "In the reality where personalised services are essential for gaining a competitive edge, we assist banks in turning their data into actionable insights across multiple strategic areas. While we are immensely proud of the recognition we earned, the deepest pride comes from our customers’ feedback, stating that the versatility of our solution exceeds their expectations."
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