After months of planning and enlightening introspection, we are thrilled to finally announce the launch of our new website and rebrand. Read on to explore the story behind our rebranding journey after a quick reflection from our CEO, Raj Soni.
Meniga through the years
Meniga was founded with the initial mission to make personal finances fun, simple, and engaging. Our brand reflected this mission and included a lot of colours, simple financial shapes, and little figures that helped people manage their money; the Menigans.
Over a 15-year period, however, Meniga has transformed from a small start-up to become an integral part of some of the world‘s largest financial institutions. During this time, we have evolved and adapted to meet and exceed the needs of our valued customers, upgraded to the latest state-of-the-art technologies, and channelled AI to catapult us into the future. To keep up with our exciting journey, we needed to transform our brand to reflect our transformation. Thus began our rebranding journey.
Reinventing Meniga
Menigans across teams and locations came together to introspect on our vision, mission, and purpose.
We have expanded our initial mission to go far beyond helping end users, but also to help the most successful financial institutions reach their strategic goals. With Meniga, they can modernise their digital propositions, harness hyper-personalisation to build meaningful relationships with their end users, maintain sustainable revenue growth, and create unique user experiences to help close the gap between themselves and neobanks.
The output of this initiative provided a baseline for the next steps. We then partnered with a cutting-edge web design agency to help us bring our vision to life – and we could not be happier with the results.
Our new brand
Building on our newly redefined identity, we sought inspiration to determine which colours we wanted to define our brand. Blue was the first colour that came into mind, indicating trustworthiness and dependability. Mint was chosen for its associations with renewal, growth, and inspiration. Together, these colours represent our identity very well – a trusted technology partner that helps financial institutions modernise and grow in a fast-paced and competitive landscape.
Our logo received an upgrade, but kept the Meniga icon since it has a rich history and is symbolic for our journey. It represents varying financial trends (ups and downs) as well as hints at the beautiful Icelandic sunset and mountains, paying homage to the country where the company was founded. The circle represents the first form of currency, the coin. Finally the icon is an abstract version of Meniga’s capital letter M. Our icon is given a much larger role on our new website and you will see it displayed widely in our designs.
We hope you enjoy navigating our new website. Our team is always available if you have any questions about our products, our new website, or if you are embarking on your own digital transformation.
Although we will reminisce about our old brand with warm memories, we look towards the future full of inspiration and ready to take on the world of digital banking and beyond.
